Florists make the world more beautiful by creating floral artworks. From small bouquets to wedding centrepieces. This skill combines artistry, talent and technical skills.
A successful florist needs to understand the principle of design, composition, aesthetics, and colour to capture the mood of the customer. They must be able to purchase, source and store floral materials, which are usually fragile and not long-lasting. Good florists know which flowers are available in which seasons of the year, and which combination of flowers will work for different occasions.
Florists are often self-employed or work on projects, from retail displays to weddings. They give expert advice to the clients and translate their vision into displays that are making the area more beautiful.
The design of floral work requires the florist to be creative and to demonstrate the artistic talent that combines aesthetics and practicalities. The florist must know the rules of composition, colour and technique as valid by the floristry trade worldwide, and match them with their clear ideas in his/her works.